Earnmoneyonline - E-Book Sales to China

One of the hottest things being sold to Chinese Internet users are books. They surf the net for possible purchases. And what do they do while they are online? China's young generation is hooked on the Internet.

Business was up by triple digits and profits rose in leaps and bounds, one of China's major online book sellers reported that in 2007 alone, xu Lin, as proof.

Science and lifestyle titles, as well as on management, internet users spent their money on student teaching material. The brisk sales of books online have been attributed to more public access to the Internet in China and the availability of a wider selection of titles.

Problems with book sales

This amount could go up if the following issues are addressed by online sellers: A young buyer spends around USD $140 annually on books, on the average.

The cost of delivering the purchases to the buyers could turn out to be more than each book's selling price, while buying online is perceived to be a money-saving activity. The cost of ebooks is much lower than hard copy books sold at retail outlets, usually. * Cost of delivery.

This is even more true when the purchaser is in a remote location or small town. A big hurdle to selling physical books online is providing timely delivery. * Prompt delivery.

The inaccurate book descriptions have caused disappointment to some Chinese buyers while others bemoan the fact that they still have to go to the local bookstores in order to browse the contents of some books before making the purchase online. Some buyers complained that the product descriptions of books they bought did not reflect the actual contents of the books that they purchased. Most Chinese buyers are cautious about making online purchases of items that cannot be reviewed first before buying. * Lack of confidence in book's online description.

The E-books solution

Here are the reasons why: A possible solution to all three issues is in the sales of e-books.

They are more likely to return as repeat customers, if they receive their purchases quickly. Online shoppers expect immediate delivery. Impulse buyers dislike the feeling of having to wait for so long before items that they bought reach their doorsteps. The same holds true in the case of book purchases. Online shoppers often buy on impulse and look forward to receiving their purchases with great anticipation. * Instant gratification.

Just as fast as the purchase was made, the E-book can satisfy the buyer's need for knowledge and can be delivered online, because of its electronic format. E-books are really making a killing in online shopping sites at present.

Insurance and other fees to be paid, there are no shipping, since delivery is made online. E-books are usually available for immediate download. * Free delivery.

Some online sellers also allow a prospective buyer to take a peek at an E-book's Table of Contents. The electronic format of the E-book makes it easy for the seller to lift interesting portions of the book as a way of enticing an Internet user to purchase the book as well as to provide interested users a chance to determine if a book's contents are what he or she needs. * Sneak peek.

The salient point is that there's a quest for knowledge, it matters little whether the average Chinese online buyer currently purchases hard copy books or e-books.